Nine years ago, we launched our first G. Label collection with one goal: to fulfill the wardrobe needs of busy, dynamic women. And while our goal has always remained the same, you might have noticed that the clothes we’re making now look a little different. Yes, we still love a wide leg. And we’ll always be sweater girls at goop. But I think the designs of today feel slightly more sophisticated. Grown-up, almost. It feels like the brand has really come into its own.
My hope is that these clothes transform the way you think about getting dressed. So that it’s not just a utilitarian act, but a grounding ritual—one that encourages creativity and self-expression, instills confidence, and steels you for whatever the day might bring.
Love,
Gwyneth
P.S. In case you missed it, our senior fashion editor interviewed our new G. Label design director (who, fun fact, cut her teeth at Margiela and The Row). You can read their full conversation here. |
